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Welcome to LinkSMART, an independent consultancy company, dedicated to the provision of Training Programs and Technical Advice services in air/ground communication projects to aircraft operators, air traffic service providers and all entities somehow engaged in the development of data link solutions.

Sergio Martins - CEO/Founder of LinkSMART, a graduated Electrical Engineer, with MBA in Executive Administration and Pos-Graduation in Marketing and Branding Development, gathers over twenty five years of experience in the air transport industry, in areas as air traffic control, flight dispatch, performance engineering and air/ground communication projects, having actively led, for sixteen years, data link implementation process in Latin America and the Caribbean.

Throughout his career, Sergio Martins has built the reputation of Latin America’s most knowledgeable data link specialist. Nowadays, his knowledge and experience are available through LinkSMART’s team of specialists, in support of data link programs conducted by aircraft operators and air traffic service providers worldwide, consolidating itself as international reference in data link management.

LinkSMART’s Value Proposition

Potential Data Link Users

LinkSMART proposes to help airlines considering data link implementation to assess all relevant aspects of service implementation, by means of a combination of training and decision making support activities, in such a way to provide customers with a clear perception of service costs and potential benefits.

Today’s air transport Industry financial environment does not support theoretical decisions based on speculative statements. LinkSMART proposes data link service implementation arising from tangible and consistent business cases, developed under the scope of customers’ specific needs, requirements possibilities and regional circumstances, in such a way to determine clear objectives to be achieved as a result of previously defined investments.

Current Data Link Users

For years, many customers have lived with very little knowledge and control of their data link projects’ cost/benefit ratio. A number of interrelated aspects have been typically contributing to position aircraft as living entities, virtually dictating customers’ data link experience.

To face such reality LinkSMART proposes a Success Fee based approach, through which our services might be entirely priced as a percentage of the cost savings actually achieved by customers on their data link programs, as a result of LinkSMART’s training and consultancy activities.  

Give your company a chance to enjoy LinkSMART experience - a unique combination of Expertise and Neutrality in Data Link Management.

Latest Article
Acars Success Fee Consultancy










One of the main challenges faced by airlines in the handling of data link programs, is to achieve the ability to closely monitor and control the costs associated with the transmission of acars messages and this is expected to be aggravated with the welcome and necessary dissemination of data link use for ATS purposes (ATS data link).

Historically, a number of issues have led airlines to experience consistently high acars service costs.

Some of those issues are:

e) messages automatically triggered airborne avionics, not being used on the ground for any purposes, at all.
f) massive generation of “protocol driven” service messages, as a result of overlapping or scattered service coverage, erroneous configuration of airborne avionics, etc
g) bugs affecting service providers’ accounting/billing files
h) failure to monitor performance level commitments agreed with service providers.

In order to address this situation under a fair, constructive and forward thinking approach, LinkSMART proposes the Acars Success Fee Consultancy.

Acars Success Fee Consultancy is short term;

During a few weeks LinkSMART will help airlines audit their acars traffic logs, searching for existing sources of undesired traffic and/or undue charges, suggesting proper actions to eliminate such sources.

Acars Success Fee Consultancy is easy to implement;

No need for local meetings travel expenses. All LinkSMART needs to remotely help airlines to conduct a full audit of their acars traffic and charges is access to airline’s service activity and costs, which can be easily performed by means of remote processes and tools.

Acars Success Fee Consultancy is free of cost;

For the service provided by LinkSMART, airline will simply share the actual savings associated with its acars service, on a 50/50 basis with LinkSMART during a previously agreed time period.

Acars Success Fee Consultancy is everlasting;

Once the consultancy service provided by LinkSMART is over, airline’s acars service model gets fully revised and its associated savings last forever.

Acars Success Fee Consultancy is UNIQUE;

Cause airlines always wished to count on consultancy services they didn’t have to pay for !


 
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